April 2010
9 posts
Report: 6.8% Of Business Internet Traffic Goes To... →
infoneer-pulse:
greggyour:
A report from the Network Box shows that 6.8 percent of all the URLs accessed by businesses goes to Facebook and 10 percent of internet bandwidth goes to Youtube.
Facebook Visited Twice as Often as Google in the... →
infoneer-pulse:
Employees are visiting Facebook more than any other site when they are at work, and twice as often as the second most visited site, Google. Research out this week from Network Box, a Managed Security Services company, shows that visits to the social network accounted for 6.8% of all workplace traffic in Q1 2010, exactly twice the 3.4% of all traffic that went to Google.
» via...
BBC News - Congress to archive every tweet ever... →
techspotlight:
The Library of Congress is to archive every single public tweet ever made
My God, the NYT is Trying to Kill Us With Their...
newsweek:
niemanlab:
Carbon…twitprint? Per one estimate, every tweet emits about 0.02 grams of C02 into the atmosphere (via @mathewi) http://j.mp/aYIdcD
Interesting. If this is true, the Times, with 44,367 tweets sent in the past three years, has produced an extra 887 grams of CO2.
“Ads are what will keep many iPhone and iPad apps free, and iAd appears to be an...”
– Summers, on Apple’s iPad ad platform (via newsweek)
Viral Video Chart →
kw2ideas:
Check out the top 10 viral video ad campaigns of the week.
The Numbers Are In: Social Media is Massive →
(via kw2ideas)
March 2010
47 posts
Which social-media ad formats work? →
transmedia:
In an analysis of social-media ad formats by Psychster, sponsored content drove the highest engagement but was the least likely to encourage an actual purchase. The formats that generate the most purchase intent include profile pages and offerings that allow users to get or to give friends widgets.
Office technology: Productivity boost or time... →
infoneer-pulse:
The dirty little secret of office technology is that no one can agree on how exactly to measure white-collar productivity. That means, in turn, that no one can prove definitively that PCs and other technologies contribute anything to productivity.
What the experts have figured out is how to track what office workers actually spend their time doing. The results indicate that —...
5 Simple Social Design Tips From the Masters →
transmedia:
“With so much content competing for users’ attention, it’s important for content creators to have websites or applications that are accessible, clean and interactive. For sites with a social media focus, a solid user experience is even more important because if users can’t easily navigate a site or connect with their existing networks, chances are, those users won’t return.”
The New YouTube Revealed [PICS] →
mashable:
Starting today, YouTube will look dramatically different for everyone. That’s because the Google-owned video website will be rolling out its redesign to all users over the next few…
How One Small Biz Turned Their Company Retreat... →
mashable:
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small…
Marketing Research for before Spring Break
dmhoro:
sonomamarketing:
Two new marketing research posts we’ll go over:
http://drho.ro/quantitative-marketing-research/
http://drho.ro/online-web-internet-marketing-surveys-with-polldaddy/
Simultaneous Web and TV Use Is Surging [STATS] →
mashable:
New data from The Nielsen Company lends more credence to the idea that watching television while surfing the web is becoming more common in U.S. households.
In fact, nearly 60%…
Absolut skips the product in Spike Jonze branded... →
transmedia:
Absolut vodka and agency TBWA/Chiat/Day tapped director Spike Jonze to create a branded short — minus the branding — to premiere at Sundance. The film, “I’m Here,” follows an android who falls in love; the brand associations are attached through other marketing efforts around the film. “This is an emotional expression of the brand,” Absolut’s Anna Malmhake says. “None of us could see...
Deaxon →
davidkaneda:
Stunning little portfolio site for a studio that designs “web applications and native software for Apple devices.”
How PR Pros Are Using Social Media for Real... →
mashable:
The Real Results series is supported by Gist, an online service that helps you build stronger relationships. By connecting your inbox to the web, you get…
Will the New Marketing Revolution be Automated? →
We have a love-hate relationship with technology. It’s quite possibly the largest boon we’ve ever had as marketers in terms of making our lives so much better, easier, faster, and even cheaper. Unfortunately, it’s the “easier” and “cheaper” parts that distract us to a fault.
We look to automate.
We look to scale.
We look to simplify.
We look to reduce.
Unfortunately life itself is...
Wonderwall (Interior Design Company): The Best... →
(via inspiro)
BBC News - Twitter embeds itself in the web →
techspotlight:
Twitter has announced technology that it hopes will further embed the service into the fabric of the web. @anywhere, as it is known, will allow people using websites such as Amazon or the New York Times to follow new users or share media directly from the page. It was unveiled at the South by Southwest festival in Austin, Texas. It is similar to Facebook’s Connect service that...
Fashion & Social Media in 2010 →
(via thedapaffect)
1 Way to Waste All of your Small Business... →
(via patioideas7)
The 11 Most Blatant Product Placements In Lady... →
ponders:
I feel like what was blatantly obvious about the product placement was that it was there to make a statement about said form of advertising, especially with the inclusion of Wonder Bread and Miracle Whip, both of which I would say need very little advertising if any at all.
Ethics in advertising →
(via thehighpotthesis)
9 Killer Tips for Location-Based Marketing →
mashable:
Social networking has finally become something valuable for brick-and-mortar businesses. Smartphones and location-based social networks allow users to interact, share, meet up, and…
Books in the age of the iPad →
jonathanmoore:
“Print is dying. Digital is surging. Everyone is confused. Good riddance.”
Excellent article by Craig Mod on the future of books in a digital world, content forms, sustainability, and book layout design. Plus, the layout of the article is fantastic!
Take 10-15 minutes to read this article & reblog it. I highly recommend it.
Is Twitter a Waste of Time? →
Blunt the e-mail interruption assault →
infoneer-pulse:
Within the heart of your company, saboteurs lurk. Disguised as instruments of productivity, they are subverting your staff’s most precious resource: attention. Incessant e-mail alerts, instant messages, buzzing BlackBerrys and cell phones are decimating workplace concentration. The average information worker — basically anyone at a desk — loses 2.1 hours of productivity every...
Who Should Handle My Company's Social Media... →
SXSW Panel Preview: The City as a Platform →
techspotlight:
(via smarterplanet)
8 tags
Ten Overlooked Tax Deductions →
10 tags
You Want It, We've Got It
If you’re tired of scouring countless job boards or sifting through thousands of listings on the big ones, then you’ve come to the right place. TalentZoo.com has niche job listings, career advice, industry trends, and much more - all in one place!
To see a complete listing, log on to your account.
Be sure to catch our article today about tax...
More Professors Could Share Lectures Online. But... →
infoneer-pulse:
“Camera shy” is not the first phrase that comes to my mind for Siva Vaidhyanathan. The University of Virginia faculty member commands healthy fees for his lively presentations on media studies and law at conferences, and he has even appeared on The Daily Show With Jon Stewart. But he’s not sure if he should record his lectures—or if he does, whether he should share them freely...
Internet 'in running' for Nobel Peace Prize →
infoneer-pulse:
techspotlight:
The internet is among a record 237 individuals and organisations nominated for this year’s Nobel Peace Prize. The number of nominations surpasses last year’s record of 205 nominations. The internet’s nomination has been championed by the Italian version of Wired magazine for helping advance “dialogue, debate and consensus”. The director of the Nobel Institute,...