Report: 6.8% Of Business Internet Traffic Goes To Facebook -
A report from the Network Box shows that 6.8 percent of all the URLs accessed by businesses goes to Facebook and 10 percent of internet bandwidth goes to Youtube.
Employees are visiting Facebook more than any other site when they are at work, and twice as often as the second most visited site, Google. Research out this week from Network Box, a Managed Security Services company, shows that visits to the social network accounted for 6.8% of all workplace traffic in Q1 2010, exactly twice the 3.4% of all traffic that went to Google.
» via FutureLab
BBC News - Congress to archive every tweet ever posted publicly -
The Library of Congress is to archive every single public tweet ever made
Carbon…twitprint? Per one estimate, every tweet emits about 0.02 grams of C02 into the atmosphere (via @mathewi) http://j.mp/aYIdcD
Interesting. If this is true, the Times, with 44,367 tweets sent in the past three years, has produced an extra 887 grams of CO2.
“It’s hard to grasp the breathtaking scale of the epic war between Microsoft, Google and Apple. Billions upon billions of dollars. Entire industries at stake. This is the board. These are the pieces.”
Via the incomparable Alec Denton
“Ads are what will keep many iPhone and iPad apps free, and iAd appears to be an engrossing, elegant way to do it. Some advertising is better than others—people watch the Super Bowl for the commercials, and movie trailers are often better than the films they promote. The Toy Story 3, Nike, and Bed Bath & Beyond ads that Jobs demo’d in Cupertino belong in this superior category. Even though they were simple efforts, dummied up in a limited amount of time, they’re engaging—you actually want to interact with them. Compare that with the sorry state of Web advertising. Assuming you don’t have ad-blocking software installed, when was the last time you gave more than a glance to a display ad on a Web page? Have you ever felt anything other than exasperation as an “interstitial” prevented you from accessing a news article online? Clearly, there will be a great many annoying iAd ads. (That’s going to get tiring to say.) But in a way that the Web has never delivered on, advertising on the iPhone and iPad has the potential to be a fun and engrossing experience.” — Summers, on Apple’s iPad ad platform (via newsweek)
Check out the top 10 viral video ad campaigns of the week.
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The Numbers Are In: Social Media is Massive -
(via kw2ideas)
Which social-media ad formats work? -
In an analysis of social-media ad formats by Psychster, sponsored content drove the highest engagement but was the least likely to encourage an actual purchase. The formats that generate the most purchase intent include profile pages and offerings that allow users to get or to give friends widgets.