Talent Zoo

Report: 6.8% Of Business Internet Traffic Goes To Facebook

Mon, 19 Apr 2010 14:38:49 -0500

Report: 6.8% Of Business Internet Traffic Goes To Facebook:

greggyour:

A report from the Network Box shows that 6.8 percent of all the URLs accessed by businesses goes to Facebook and 10 percent of internet bandwidth goes to Youtube.

Facebook Visited Twice as Often as Google in the Workplace (and Why You Shouldn’t Ban Social Media at Work)

Mon, 19 Apr 2010 13:01:39 -0500

Facebook Visited Twice as Often as Google in the Workplace (and Why You Shouldn’t Ban Social Media at Work):

infoneer-pulse:

Employees are visiting Facebook more than any other site when they are at work, and twice as often as the second most visited site, Google. Research out this week from Network Box, a Managed Security Services company, shows that visits to the social network accounted for 6.8% of all workplace traffic in Q1 2010, exactly twice the 3.4% of all traffic that went to Google.

» via FutureLab

BBC News - Congress to archive every tweet ever posted publicly

Mon, 19 Apr 2010 13:00:52 -0500

BBC News - Congress to archive every tweet ever posted publicly:

techspotlight:

The Library of Congress is to archive every single public tweet ever made

My God, the NYT is Trying to Kill Us With Their Tweets

Mon, 19 Apr 2010 12:35:13 -0500

newsweek:

niemanlab:

Carbon…twitprint? Per one estimate, every tweet emits about 0.02 grams of C02 into the atmosphere (via @mathewi) http://j.mp/aYIdcD

Interesting. If this is true, the Times, with 44,367 tweets sent in the past three years, has produced an extra 887 grams of CO_2.

infoneer-pulse: ilovecharts: “It’s hard to grasp the...

Mon, 19 Apr 2010 12:31:42 -0500

infoneer-pulse:

ilovecharts:

“It’s hard to grasp the breathtaking scale of the epic war between Microsoft, Google and Apple. Billions upon billions of dollars. Entire industries at stake. This is the board. These are the pieces.”

Via the incomparable Alec Denton

"Ads are what will keep many iPhone and iPad apps free, and iAd appears to be an engrossing, elegant..."

Thu, 15 Apr 2010 16:21:29 -0500

“Ads are what will keep many iPhone and iPad apps free, and iAd appears to be an engrossing, elegant way to do it. Some advertising is better than others—people watch the Super Bowl for the commercials, and movie trailers are often better than the films they promote. The Toy Story 3, Nike, and Bed Bath & Beyond ads that Jobs demo’d in Cupertino belong in this superior category. Even though they were simple efforts, dummied up in a limited amount of time, they’re engaging—you actually want to interact with them. Compare that with the sorry state of Web advertising. Assuming you don’t have ad-blocking software installed, when was the last time you gave more than a glance to a display ad on a Web page? Have you ever felt anything other than exasperation as an “interstitial” prevented you from accessing a news article online? Clearly, there will be a great many annoying iAd ads. (That’s going to get tiring to say.) But in a way that the Web has never delivered on, advertising on the iPhone and iPad has the potential to be a fun and engrossing experience.”

- Summers, on Apple’s iPad ad platform (via newsweek)

Viral Video Chart

Thu, 15 Apr 2010 16:07:51 -0500

Viral Video Chart:

kw2ideas:

Check out the top 10 viral video ad campaigns of the week.

jonathanmoore: Adobe CS5 - Production Premium It appears we’ve...

Thu, 15 Apr 2010 16:06:55 -0500

jonathanmoore:

Adobe CS5 - Production Premium

It appears we’ve now come back full circle with the handmade stylish trend being replicated with VFX in this great spot by Seagulls Fly to promote Adobe CS5. Seagulls Fly also put together a “making of” that shows the process of putting together the spot.

CREDITS:

Agency: Goodby, Silverstein & Partners
Producer: Yogi Graham
Creative Director: Keith Anderson
Art Director: Alex Lyman
Writers: Tom Carter and Steve Payonzeck

Production: Seagulls Fly

View full credits

The Numbers Are In: Social Media is Massive

Thu, 15 Apr 2010 16:01:23 -0500

The Numbers Are In: Social Media is Massive:

(via kw2ideas)

Which social-media ad formats work?

Wed, 31 Mar 2010 16:11:31 -0500

Which social-media ad formats work?:

transmedia:

In an analysis of social-media ad formats by Psychster, sponsored content drove the highest engagement but was the least likely to encourage an actual purchase. The formats that generate the most purchase intent include profile pages and offerings that allow users to get or to give friends widgets.

Office technology: Productivity boost or time sink?

Wed, 31 Mar 2010 16:09:15 -0500

Office technology: Productivity boost or time sink?:

infoneer-pulse:

The dirty little secret of office technology is that no one can agree on how exactly to measure white-collar productivity. That means, in turn, that no one can prove definitively that PCs and other technologies contribute anything to productivity.

What the experts have figured out is how to track what office workers actually spend their time doing. The results indicate that — contrary to any assumptions about their usefulness — personal computers, smartphones, notebooks, netbooks and associated gadgets can be such massively beguiling, addictive time sinks that they materially damage the economy — draining it by one-sixteenth, according to one calculation.

» via ComputerWorld

5 Simple Social Design Tips From the Masters

Wed, 31 Mar 2010 16:07:47 -0500

5 Simple Social Design Tips From the Masters:

transmedia:

“With so much content competing for users’ attention, it’s important for content creators to have websites or applications that are accessible, clean and interactive. For sites with a social media focus, a solid user experience is even more important because if users can’t easily navigate a site or connect with their existing networks, chances are, those users won’t return.”

The New YouTube Revealed [PICS]

Wed, 31 Mar 2010 16:06:29 -0500

The New YouTube Revealed [PICS]:

mashable:

Starting today, YouTube will look dramatically different for everyone. That’s because the Google-owned video website will be rolling out its redesign to all users over the next few…

How One Small Biz Turned Their Company Retreat Into Social Media Success

Tue, 30 Mar 2010 12:43:32 -0500

How One Small Biz Turned Their Company Retreat Into Social Media Success:

mashable:

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small…

mijatovic: Anyone who is a student of the Getting Things Done...

Tue, 30 Mar 2010 12:42:26 -0500

mijatovic:

Anyone who is a student of the Getting Things Done philosophy will recognize this.

Flow Chart for Email

jonathanmoore: Ulule Ulule is a new platform that allows you to...

Tue, 30 Mar 2010 12:41:16 -0500

jonathanmoore:

Ulule

Ulule is a new platform that allows you to promote, fund, and develop your ideas. The animated opening title is by Julien Nantiec with music by Thomatome.

Marketing Research for before Spring Break

Mon, 22 Mar 2010 19:05:50 -0500

dmhoro:

sonomamarketing:

Two new marketing research posts we’ll go over:

http://drho.ro/quantitative-marketing-research/

http://drho.ro/online-web-internet-marketing-surveys-with-polldaddy/

Simultaneous Web and TV Use Is Surging [STATS]

Mon, 22 Mar 2010 18:59:02 -0500

Simultaneous Web and TV Use Is Surging [STATS]:

mashable:

New data from The Nielsen Company lends more credence to the idea that watching television while surfing the web is becoming more common in U.S. households.

In fact, nearly 60%…

jonathanmoore: Ad Spending by Media Source No surprises here on...

Mon, 22 Mar 2010 18:57:49 -0500

jonathanmoore:

Ad Spending by Media Source

No surprises here on digital ad spending, but seeing visually in context with other media types puts things in perspective. My guess is a huge chunk of the money has also shifted away from ad spending all together, and is being replaced by marketing campaigns to connect with real customers (a.k.a. social).

Via Bud Caddell

Absolut skips the product in Spike Jonze branded film

Mon, 22 Mar 2010 18:56:45 -0500

Absolut skips the product in Spike Jonze branded film:

transmedia:

Absolut vodka and agency TBWA/Chiat/Day tapped director Spike Jonze to create a branded short — minus the branding — to premiere at Sundance. The film, “I’m Here,” follows an android who falls in love; the brand associations are attached through other marketing efforts around the film. “This is an emotional expression of the brand,” Absolut’s Anna Malmhake says. “None of us could see what a shot of the vodka would have added.”